How Outdoor Lighting Can Help Your Business’ Curb Appeal

One of the many things a businessman should not forget is to generate a certain curb appeal to his establishment. A consistent vibe across the exteriors and interiors gives off an aura of credibility that’s helpful to any kind of business—more so for those in the leisure and hospitality industries.

Inasmuch as interiors need to be cozy, exteriors should radiate a welcoming vibe that can be seen at any time of day. An efficient outdoor lighting system can make this happen at nighttime. Nonetheless, not many establishments put premium on lighting as they primarily operate during the day. This results to poorly installed light fixtures, wasted money and increased safety risks for surrounding areas.

Though the task in installing an artistic outdoor lighting system could entail some time and cost, it will prove to be a very wise investment over time. It does not need to be too elaborate as the main goal is to highlight interest points and structural details. This is especially good if your building comes with a zen garden or outdoor pillars and accents that command attention.

If you are not sure where to start, a lighting designer can help you set the direction. He can help lay down strategic points and determine the level of brightness needed for each. Also ask for suggestion in terms of the mood you would like project. As a general rule, yellow lights suggest a warm, vintage appeal while bright white led lights appear more contemporary. More importantly, one of things you need to consider when planning for lighting installation is cost efficiency. Consult with your designer regarding high grade, high intensity but low voltage LED lights as these are more efficient and more environmentally friendly.

To help you evaluate your need should you decide on a DIY project, ask yourself the following questions:

• What specific areas need to be lit? The idea is not light an area that does not need to be lit—fenced backyards, for instance. Focus on areas that attract high foot traffic to ensure that people that come near the vicinity of your business are safe and sound.
• What is the purpose of lighting? Not all areas are lighted for the same purpose. Apart from visual enhancement, the use of efficient lighting provides nighttime security against intruders. Some security electronics like CCTV cameras have night vision, but some have less sensitivity to low light areas. Having a bright environment at night can enhance the functionality of such devices.
• How much is your budget? The good thing about more contemporary lighting systems is that they come with lower power consumption compared to earlier versions—and the good news is, they come relatively cheaper. They have more controlled brightness that minimizes visual discomfort among passersby. When shopping for options, choose lighting fixtures with a correlated color temperature (CCT) of 3,000K or lower ensures just enough light emissions to combat glare. Higher CCT lamps emit too much brightness and overheat with prolonged use.